With businesses trying to achieve growth through studying the behavioral practices of their respective target audiences, the popularity of location based systems are taking leaps in the sea. The market is observing a rising need to access information in mobile environments. In today’s time, consumers use mobile phones to not just make calls or text, the use has much more to it. There is more to it, masses use phone to be socially active. They update where they go, what they eat or where they shop through location based mobile networks on these social networking platforms. This gives a lot of information on their preferences and behavior.
To support such services, mobile Information systems rely on location-aware management mechanisms.
Let us first understand the concept of Location Based Services!
A location-based service is a software application for an IP capable mobile device that requires knowledge about where the mobile device is located. They can be query based to provide the end user with useful information. Continue reading