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Well, we are quite aware of the fact that an eCommerce business has got numerous advantages over a brick and mortar store. Surely this has to be one of the prime reasons for many eCommerce businesses as well as many of the brick and mortar store with the eCommerce business.

Trends Boosting the eCommerce Sale - Image 1

Image Courtesy http://www.mytechlogy.com/IT-blogs/12666/trends-boosting-the-ecommerce-sale

Well, we are quite aware of the fact that an eCommerce business has got numerous advantages over a brick and mortar store. Surely this has to be one of the prime reasons for many eCommerce businesses as well as many of the brick and mortar store with the eCommerce business.

Let us see some of the statistics as well as facts that helps display the present trend. In the year 2011, the eCommerce sales in the USA were $308.64Billion. By the year 2015 it was at $493.07 Billion.

Today, it is 7 times difficult to make a new customer than to retain the current one. If the online shoppers happen to face poor customer service, an estimated 89% of the online shoppers would drop the idea of buying from an online store. Well, on the other hand, customers do mention it to others if they are welcomed with a decent customer service.

The Present Consumer Behaviour and Trends

  • Today, online shopping is not limited to the few of the big stores online. The average user of the internet is likely to be prepared from the smalleCommerce websites as well.
  • More and more online visitors tend to use their mobile devices to access the internet. So therefore a mobile app or a mobile friendly website comes forward as well.
  • A personalized user experience tends to please the customer. The quality of content has certainly proven to be quite essential over the period of time. Of course the content isn’t required to be all text; it definitely can be both text as well as images. Unnecessarily long content aren’t really welcomed by the consumers.
  • Including videos in the content that very well showcases the product and also demonstrates well for the consumers to know and understand about it. More importantly, upon purchasing consumers believe in getting the delivery on time.
  • We all know how much the popularity of social media has grown over the years now. This medium certainly is the finest for marketing.

Thus it is quite clear that, the popularity of certain trends has helped eCommerce evolve over the course of time

Originally Published on  http://www.mytechlogy.com/IT-blogs/12666/trends-boosting-the-ecommerce-sale

 

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